Adsense: AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its search technology to serve ads based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted ad system may sign up through AdWords. You can post adsense code on your website and if people click through the ads on your site you get paid by Google.
Adwords: Google Adwords is the brand name for Google’s popular pay-per-click advertising. Though the advertiser’s offer may be shown in a short ad to many searchers, the AdWords advertiser pays only when someone clicks on their short ad. AdWords ads appear at the right-hand side of Google’s search results pages, as well in a “sponsored links” section at the very top of the search results.
Affiliate: In Internet Marketing, an Affiliate refers to an individual or business that refers prospective customers someone else’s product or service. Typically an Affiliate receives a percentage-based commission on each sale they refer.
Affilate Marketing: promoting and recommending other people’s products or services in exchange for a comission or percentage of the sale. Most affiliate programs are promoted with a unique “affiliate link” which identifies the person who referred the sale to get credit. The ASK Databasethat allows you to place code on an HTML webpage where visitors can submit their biggest questions and/or comments and submit those questions. The backend control panel of this software allows you to find out common phrases and keywords from submitted questions which is useful information for your internet business.
Audio Postcard: An audio postcard is similar to a paper postcard in that it presents a message to its receiver. The difference is that the audio postcard is electronic and pictures and sound can be added to enhance the message.
Autoresponder: a program that automatically replies to emails messages with a pre-written response (note that for marketing purposes most people use a “smart autoresponder” which can collect names and email addresses, send multiple follow up messages, and send broadcast emails).
Blog: A shortened form of “Weblog,” a blog is a website where entries are added in chonological order. Usually these entries are displayed so that the most recent entry appears at the top.
Often used to provide commentary on a particular subject or topic, maintaining a blog is a great way to attract people to your website who are interested in your niche.
Conversion: The percentage of visitors who take a desired action. The desired action can take many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.
A high conversion rate depends on several factors, all of which must be satisfactory to yield the desired results — the interest level of the visitor, the attractiveness of the offer, and the ease of the process.
The interest level of the visitor is maximized by matching the right visitor, the right place, and the right time.
The attractiveness of the offer includes the value proposition and how well it is presented. It is worth noting that small, impulse items typically have a higher conversion rate than large, shopping items.
The visitor’s ease of completing the desired action is dependent on site usability which includes intuitive navigation and fast loading pages.
Copywriting: The act of writing any type of sales materials (including sales letters, emails, websites, or any sales related information). Copy refers to the actual written sales material.
Coregistration: Often just “coreg or co-reg,” Coregistration happens when an individual opts-in to more than one email list at the same time. Typically this is done by including one or more checkboxes on an optin page, so that by checking a box a person can voluntarily give their contact information to more than one list.
For example, one might enter their name and email address to join “Dave’s bassfishing newsletter” and see a checkbox below that says “check this box if you would like to recieve other great information about fishing.” If the box is checked, that name and email might then be sold to another party looking to build a list of people interested in fishing.
Coregistration must be handled carefully to avoid violating anti-spam laws.
Direct Mail: Physical mail sent to targeted mailing lists of potential customers advertising a product or service and soliciting orders. Direct mail can come in many forms and fortunes have been made using this media. Marketing experts like Dan Kennedy state that some research shows that 73% of consumers prefer recieving direct mail vs.e-mail (only 18%).
Domain Hosting: Hosting is the business of providing the storage, connectivity, and services necessary to serve files for a website. The company that provides this service is called a Web Host or Domain Host. A domain host holds your website and serves its pages to the World Wide Web. (See also Web Host.)
Domain Name: the address or location of a website on the internet, usually the name of the website (ie www.Amazon.com)
Downloadable: This refers to any type of digital file that can be saved to a computer and accessed while offline. Examples of downloadable files may include: pictures, audio files, videos documents (like ebooks), program installation files, etc.
Ezine: an electronic magazine, whether delivered via a Web site or an email newsletter.
Forum: An online discussion group, usually centered around one topic. Some forums are moderated, meaning that the posts and comments are reviewed by someone before they appear or that posts can be removed by moderators, if they are deemed inappropriate. Unmoderated forums are a general free-for-all where opinions are often strong, as is the language. You usually have to register for a forum before you can post in one, but in most forums, you can read as many posts as you wish without registering.
Instant Messaging (IM): Communications service that enables you to create a kind of private chat room with another individual in order to communicate in real time over the Internet. This is similar to a telephone conversation but rather than voice-based, the communication is text-based. Typically, the instant messaging system alerts you instantly when a message arrives so that you can respond quickly.
Integration Marketing: Intergration Marketing is when you sell an additional product or service that helps to enhance the product or service that someone JUST bought, this can be your own product/service or joint venture partners product/service
IP Address: An IP address is the unique numerical address associated with a website, like a phone number associated with a name in the phonebook.
While every website is associated with only one IP address, a single IP address might be shared by several websites, like people in a house sharing a phone number.
If a website has a dedicated IP address, it is the only site with that IP. For instance, Google’s IP is 64.233.169.147.
If you type this number into your address bar, you’ll find it takes you to Google’s search engine.
Joint Venture: Also known as JV, a joint venture is when two businesses team up in an activity where they share in both the profits and the expenses. In Internet marketing, JVs often involve the sharing of mailing lists in that one partner promotes or recommends the products of the other and vice versa. JVs can be in the form of emails, teleseminars, products, or any other activity where both businesses take part.
List Building: The activity of amassing a mailing list. This can be done in several ways, such as driving traffic to squeeze or lead capture pages, via co-registration, or by joint venturing. It can also be done off line as when a business gathers the name and address of its buyers or when it asks customers to fill out a form to enter a drawing. List building is the most important activity for any business and the list becomes the business’s most valuable asset.
Monetize: To make money from. Typically marketers use this word as following; “so far I have found a few different ways to monetize my e-mail list.” Marketers use this term to define how they make money from their lists, their websites, and their marketing pieces.
One Time Offer: Also known as an OTO. This is a special offer for a product or service that the customer will be given only one time and then, disappear forever. For instance, a marketer might offer a reduced price for a product when someone signs up for their mailing list..
Podcasting: This term sprung from the combination of Apple iPod and broadcasting, as it is an audio presentation in the format .mp3. Because iPod became the first popular .mp3 player, Podcasting was broadcasting to iPods or Podcasting. It is actually the creation and distribution of audio materials on the Word Wide Web.
Product Launch: All of the preparation and build up that goes into presenting a product to the public, including the actual presentation itself.
Script: A type of computer program that is embedded in a webpage. For example, a “timer” script might display a countdown on the webpage, or a “tracking” script might tell you how many people have viewed that web page. A simple way to look at it is thinking of a script as a tool that tells a webpage how to behave, much like a script for an actor. The instructions that a script gives to a webpage can be ultra-simple (like a redirect script that simply directs page viewers to a different webpage) or very complex (like a shopping cart script that allows customers to place, pay for, and receive orders).
WYSIWYG: This is an acronym for What You See Is What You Get. Usually this refers to a software program which automatically converts normal looking text (similar to Microsoft Word) into the HTML code necessary to view the page properly on the internet. What you see on the when you are creating and editing your page is the same way it will look like when it is uploaded to the internet, hence the term “What You See Is What You Get.”
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